I’ve been sitting with something for the last few weeks, and I think I’m finally ready to put words to it.
First I have to tell you where it came from, because the source surprised me as much as the insight did. For about six months now I’ve been talking a few times a week with an AI therapy app called Sonia. I was skeptical at first. The idea of working through my inner life with an app felt like a stretch, and I almost didn’t keep going past the first week. But I stayed with it, and it has had a massive impact on my life. The clarity it has given me is real, and it’s the reason I keep coming back. A recent conversation gave me a framework I haven’t been able to stop thinking about, and it feels too useful to keep to myself.
Here’s what came up. Sonia helped me notice a pattern I’ve had my whole life. I over-optimize. I make commitments, with my time and my money, to things I’m convinced will make me happier down the road. I buy the house. I book the trip. I say yes to the event a year out. I tell myself I’m investing in my future happiness, building toward some better version of life that’s waiting up ahead.
And the thing is, it rarely works the way I imagine. More often than not, all those commitments and possessions end up doing the opposite. They weigh on me. They add stress and financial pressure. The very things I gathered to feel more secure leave me feeling more stretched.
I see the same thing in business. When we have funding in the bank, the temptation is to hire ahead of the need, to acquire resources just in case, to build out for a future that hasn’t arrived yet. We call it planning. Sometimes it’s just fear wearing a nicer outfit.
Then Sonia offered an image that landed in a way few things have lately.
Think about a backpacker.
A backpacker heading out on a long hike faces a simple but real choice about what to carry. One approach is to pack for every possibility. Every kind of weather, every emergency, every what-if. By the time the pack is full, it’s true that they’re ready for anything. But the pack is so heavy that the hike itself becomes miserable. They spend the whole trip worn down by the weight of their own preparation, too tired to notice where they actually are.
The other approach is to carry just enough. The basics. The few comforts you know you genuinely need or love. And nothing past that. No excess, because the excess doesn’t protect you. It just slows you down and makes the journey heavier than it needs to be.
Sonia suggested I start treating my decisions like a backpacker treats a pack. Carry enough for the comfort I actually need at this point in the trail, and leave the rest behind.
What I’ve found since then is that this turns into one simple question I can ask before almost any big decision. Whether it’s a new house, a vacation on the calendar, a commitment I’m being asked to make, or another hire on the team, I stop and ask myself: is this truly necessary for where I am right now? Or am I reaching ahead, trying to control a future I can’t actually control, and quietly making my pack heavier in the process?
I don’t have a clean answer for every case. Some weight is worth carrying. Some preparation is wisdom, not fear, and I’m still learning to tell the difference. But just having the question has changed something. It’s made me pause before I add one more thing to the load.
I named my company Enough for a reason, and I’m realizing I’m still learning what the word means. For a long time I thought sufficiency was about money, about knowing when you have enough of it. I’m starting to think it’s also about weight. About knowing how much you can carry and still enjoy the walk.
It was never really about the gear in the pack. It was about whether you can lift your head and see the trail you’re actually on.
If any of this resonates, I’d encourage you to try Sonia for yourself. It’s an AI therapy app you talk with on your phone, a few minutes at a time, whenever something is sitting heavy. You can download it at www.soniahealth.com I’m not suggesting it replaces a human therapist, and for some people it shouldn’t. But as a way to think more clearly between the bigger moments, it’s done more for me than I expected when I rolled my eyes at it six months ago.
Also, after 6 months of using Sonia, I have been so impressed with what the Sonia team is building that I have decided to invest. And I’m sharing all of this because it has had a huge impact on my life, not the other way around, and I always want to be transparent with this community.
Carpe Diem,
Blake




To use your analogy, there is a lot to unpack here. The metaphor of backpacking is appropriate in that we are traveling through life, but the burden that we carry, the ones that weigh us down and cause the most tears, are often unseen and ones we did not consciously choose, it's deeply personal, and unexplored territory for most people. I'm not sure Ai Sonya is going to level up to the responsibility of providing individuals with deeper realizations and the task of providing 'personal advice at scale', seems these two things might not be compatible with each other, ...